Project Details is an award-winning on-line reverse auction that has helped thousands of new car buyers to save millions over the last 12 years. The entire system was conceived by our founder and built from scratch on a tight budget however has taken over £230 m in orders to date.

The system is able to handle over 20,000 simultaneous users logged into the system, both suppliers and buyer’s interfaces were continuously optimised over time in order to increase conversion rates. The website is cross platform compatible on all devices and provides the most efficient new car buying platform in the UK that has enabled its founder to exit the business.
Due to the disrupting power of the internet the old ways of competing in the 20th century no longer apply; manufacturing strength, distribution strength, power of information and supply chains are no longer the key to survive. Knowledge of and engagement with consumers is now the only competitive advantage today.

Being a customer focused organisation is key to growth in today’s competitive market.

AutoeBid is a first mover unique, reverse auction technology business. Thanks to this technology, the company has:

❑ provided the lowest possible price on the market for more than 5,000 new car and van buyers
❑ accumulated more than £12m in savings for its customers
❑ taken over £219m in orders to-date
❑ unusually for a web based business, since we began trading in 2003 it was profitable within its first few years of trading

AutoeBid has over 30% of the entire new car supply network already signed up to the system and currently acquires the majority of it’s orders through natural search engine optimisation (SEO) and repeat business with some clients already having purchased their 3rd car through the service.

The business is well established in the market and over 50% of clients use our brand name in order to find our business online. The success of the core business has allowed the company to diversify into motor finance.


  • Client: AutoeBid Ltd
  • Tasks: Concept, Design, Development, Marketing
  • Website: